Yoga, beyond the mat
It seems that the popular athleisure wear company, Lululemon has decided it’s ready to be known for more than attractive yoga pants. Their latest campaign features activities that range from dancing to...
View ArticleWithout apps, the apocalypse is near.
Apple’s most recent advertisement is a hilarious, over the top representation of the world without Apps. The three-minute long film dramatizes what would happen if we were no longer able to access...
View ArticleThe future of content marketing
Good Housekeeping’s “Kitchen of the Future” is a perfect representation of the future of content marketing. Jane Francisco, the editor-in-chief of the popular magazine claims that the preexisting test...
View ArticleA collaboration between Adidas and spiders
Adidas has collaborated with Munich-based biotech company AMSilk as a part of their forward-looking Futurecraft line to create products that have a positive impact on the world. Adidas has developed a...
View ArticleNike’s evolution of athleticism and equality
Nike celebrates athleticism and pride in their latest striking and poetic ad. The advertisement is apart of Nikes latest campaign that features a larger commitment to be inclusive with an “equality”...
View ArticleInspiration that is accessible
At first, you wouldn’t be able to pinpoint the difference between this Michael Gondry film and any others. It’s cute, it’s quirky, it’s lovely to watch. A heartbreaking tale of a young French girl who...
View ArticleDid you mean MailChimp?
The email marketing platform company, MailChimp created a fake advertising campaign that seriously paid off. In conjunction with agency Droga5, the company released nine fake products, trends and...
View ArticleHow to attract Millennials
Millennials are currently the largest generation (80 million in the U.S), making them the biggest and fasted growing marketing segment. So how do we engage Millennials and keep them coming back for...
View ArticleKeep up or fall behind
Today Nike Australia has announced the launch of its new brand campaign, which focuses on ‘No Turning Back’ moments in sport. The campaign calls on youth to play like there is ‘No Turning Back’ and...
View ArticleBad at measuring? Good at phones? Love Ikea?
Yeah, same. Ikea has designed and manufactured assemble-it-yourself furniture since the early 1940’s and to stay relevant the Swedish company has incorporated many facets technology into newer...
View ArticleApple’s latest iPhone X commercial is all about being the greatest
Apple has released a new commercial for its iPhone X, which showcases the camera’s ability to take some great selfies, set to a monologue by Muhammad Ali. Apple continues its “Shot on iPhone” campaign...
View ArticleWoof! Subaru Unveils Their Latest Ads
Subaru continues with their love of four-legged friends with a series of custom digital content and partnerships, featuring ‘The Barkleys.” Continuing its tradition of creating popular pet-focused...
View ArticleNike Celebrates the Olympics With the latest Air VaporMax Ad
Breathing. Everybody does it, but it’s especially important for athletes. A new ad for Nike VaporMax Air sneakers features a mix of pro and amateur sports enthusiasts gasping for oxygen as they exert...
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